The Price of Popularity: A Comparative Study of Brand Name and Generic Items

A study of teen purchasing habits when choosing between brand name and generic products, and which is the best value.
Mia Scott Samara Livingstone
Grade 7

Hypothesis

When testing students in grades 4 to 7, we think they will choose the name brand item more often because brands are often tied to popularity and the belief that a product is better.

Research

Most people we questioned wanted real crocs,but why?

-One answer was because they don't give you blisters, but with research we found they both give you blisters. 

-One person said “real because they last longer”, real crocs, if you wear them frequently they will last 3-5 years. There are many cheap brands knocking off the look of the original Crocs beach clog, but they are not made from the same durable, odor  reducing and comfortable patented Croslite material. So that is true. But you can buy 12 pairs of 5$ crocs for the same price as 60$ crocs . 

-One thing you can do with crocs is flex, yes but if you wanted to you could flex about saving.

 

 

fake /not name brand

-one person said they would rather dollarama crocs because they are nice, most no name crocs are good. Online I've seen people review/say dollarama crocs are comfier and more flexible than crocs

 

Things in general 

  • One person said “Real brand because they last long and look good” but that's not always the case. I know normal everyday things that look amazing and last, like belts, shoes , shirts, dresses, etc.

 

  • Another person said “Name brand. Because some companies like nike produce good reliable stuff that looks and feels good reliable stuff that looks and feels great otherwise Gucci, Vittan are overpriced and unreliable.”    

Nike has a 3/5 on quality and value 2.5/5 on service returns, and shipping.

 Louis vuitton has a ratting of 1.8 75%=⅕ 17%=5/5 

Gucci 1.5/5

Crocs 5/5=87% 4/5=8% 3/5=2% 2/5=1% 1/5=2%

So i mean nike is good better than louis and gucci but crocs are by far the best rated.

 

What marketing tactics are used

Well first off celebrities wear their things so if you get a celebrity to partner with you it will help. 

Gucci's items are luxurious and classic.

Louis Vuitton is established as luxurious; its items are known for using high quality materials and craftsmanship.

Nike is one of the best-known athletic footwear. It is known for its high-quality sneakers it has always been committed to promoting the development of sports shoe technology .Nike provides a variety of different types of sports shoes its designs are usually stylish and attractive,and it cooperates with many well-known athletes, celebrities and designers. 

Crocs embrace their unique appeal, leveraging celebrity collaborations, and engaging with customers through social media, Crocs has managed to create a devoted following and expand their market reach. 

 

 

 

 

 

Variables

We used paper to write down the questions and we tested the same amount of people from each class, 3 boys and 3 girls. Grade 7 we only tested 2 boys and 2 girls.

Procedure

We got paper ripped them in half and wrote two different questions: Would your rather name brand Crocs or knock offs? Would you rather name brand items or other brands? We ddi 3 females and 3 males in each class but grade 7 we did 2 female and 2 males. We got the kids to do it outside of the classroom. After we got the answers we looked over them and used it to help answer our question: Are name brands better and worth the money? 

Observations

Grade/ Gender

Would you rather name brand crocs or knock off?

Would you rather name brands or non name brands?

4-Female  Fake because I do not care about real crocs. Brand because if I want a specific thing I want to know the brand.
4-Famale Real because they are real and who even wants knock offs? Name brand because it is designer
4-Female Real crocs because they last long Real brand because they last long and look good
4-Male Real because the quality is much better and it is less likely to break and fall apart. It kind of depends but I think knock off is better.
4-Male  I would take the real stuff because I think they will not fall apart. Well it will depend on the stuff.
4-Male Crocs they have more quality and they dont fall apart easily like the knock off ones. Not name brand a brand of stuff because you might become a celebrity overnight and you might get robbed.
5-Female I would rather have real ones because then they will last together. I would prefer brand things so you wouldn’t get ripped off it will also last longer.
     
5-Male I would rather fake. I would rather name brand.
5-Male I would rather brand because I'm real. I would rather brand  because it's fancier.
5-Male Temu because it has a lot of fake stuff I would pick dollarama because its crocs are nice.
6-Female The name brand because they are better!! The name brand because the real product is better.
6-Female Name brand crocs , here way better, and they don't get you blisters. Missing.
6-Female Crocs, because they are more proper, and more compatible. Name brand because it's better and idk.
6-Male I would rather name brand crocs because there real. I would rather name brands.
6-Male Crocs because there real. I would rather have real.
6-Male  I dislike fake stuff Real because I dislike fake stuff
7-Female I would rather wear nothing because I don’t like crocs but I would maybe wear the white name brand ones because they look nicer. I would rather wear the real ones because they look better than the knock offs but I still wouldn’t buy them.
7-Female Crocs because you can flex. Knock offs because they're usually cheaper.
7-Male Name brand because knock offs are worse and uglier. Name because knock offs are worse and uglier.
7-Male I do not care really as long as they have the same material and design. Name brand companies aren’t that good anyways. Name brand. Because some companies like nike produce good reliable stuff that looks and feels good reliable stuff that looks and feels great otherwise Gucci, Vittan are overpriced and unreliable.
     
     
     

Analysis

Hypothesis:

When testing students in grades 4 to 7, we think they will choose the name brand item more often because brands are often tied to popularity and the belief that a product is better.


analysis: 

Nike is known for its high-quality sneakers it has always been committed to promoting the development of sports shoe technology .Nike provides a variety of different types of sports shoes its designs are usually stylish and attractive,and it cooperates with many well-known athletes, celebrities and designers. They seem very popular but when you look at their reviews you think wow. Nike 2.5 louis vuitton 1.8 gucci 1.5 before buying anything read reviews. People dont always look at the reviews, they just look at the marketing so they see what the name brands tell them. So are name brands worth the money no not always but with crocs yes .Crocs are worth it if you are going to use them a lot and there what you're looking for but if you don't care as much dollarama ones would work too.

 

Conclusion

This information is useful because if you are starting a business or want to know how they became popular and if they are worth it ,our research will tell you: bands like Louis Vuitton and Gucci get their popularity from looking luxurious and partnering or being worn by celebrities. While crocs embrace  their unique appeal, leveraging celebrity collaborations, and engaging with customers through social media, Crocs has managed to create a devoted following and expand their market reach. 

Nike is known for its high-quality sneakers it has always been committed to promoting the development of sports shoe technology .Nike provides a variety of different types of sports shoes its designs are usually stylish and attractive,and it cooperates with many well-known athletes, celebrities and designers. They seem very popular but when you look at their reviews you think wow. Nike 2.5 louis vuitton 1.8 gucci 1.5 before buying anything read reviews. People dont always look at the reviews, they just look at the marketing so they see what the name brands tell them. So are name brands worth the money no not always but with crocs yes .Crocs are worth it if you are going to use them a lot and there what you're looking for but if you don't care as much dollarama ones would work too.

Application

This information is useful because if you are starting a business and want to know how they became popular or, if your a buyer you can know if its worth it.

Sources Of Error

-kids could be fooling around and saying random answers

-amount of kids

-prentation could have been better

Citations

https://www.sportsexperts.ca/en-CA/p-classic-adult-casual-clogs/168259/168259-213?bvstate=pg:5/ct:r

https://www.reviews.io/company-reviews/store/gucci-com

https://www.brandcredential.com/post/crocs-marketing-strategy-a-step-by-step-look-at-a-footwear-marketing-phenomenon#:~:text=Crocs'%20marketing%20strategy%20has%20played,and%20expand%20their%20market%20reach. 

https://ca.trustpilot.com/review/www.louisvuitton.com?sort=recency&stars=1 

https://www.quora.com/Why-do-people-buy-Nike-shoes#:~:text=There%20are%20many%20reasons%20why,sportswear%20brands%20in%20the%20world.

https://www.quora.com/Why-do-people-buy-Nike-shoes#:~:text=There%20are%20many%20reasons%20why,sportswear%20brands%20in%20the%20world.

https://timesofindia.indiatimes.com/life-style/fashion/buzz/why-are-louis-vuitton-bags-so-expensive/photostory/104735121.cms

https://www.quora.com/What-are-your-thoughts-on-people-who-buy-high-end-brands-like-Gucci-Do-you-think-they-do-it-because-its-popular-or-because-they-actually-like-want-the-products#:~:text=Gucci%20is%20an%20Italian%20luxury,Italian%20art%20and%20fashion%20elements.

https://fashinza.com/brands-and-retail/news/reasons-behind-guccis-expensive-prices/

https://www.productreview.com.au/listings/louis-vuitton

https://blog.fashionphile.com/where-are-luxury-bags-made/#:~:text=Notably%2C%20Louis%20Vuitton%20does%20not,and%20unwavering%20commitment%20to%20quality.

https://www.quora.com/How-does-the-quality-and-durability-of-Gucci-products-compare-to-other-similar-brands-Louis-Vuitton-Prada#:~:text=Gucci%2C%20Louis%20Vuitton%2C%20and%20Prada,used%2C%20craftsmanship%2C%20and%20design.

https://www.reddit.com/r/crocs/comments/ks7vmi/dollar_store_crocs_better_than_actual_crocs/

https://www.amazon.com/crocs-knockoffs/s?k=crocs+knockoffs

https://www.dollarama.com/

https://en.wikipedia.org/wiki/Louis_Vuitton#:~:text=The%20Louis%20Vuitton%20company%20cultivates,David%20Bowie%20in%20its%20marketing

https://www.sitejabber.com/reviews/nike.com#google_vignette

https://www.edrawmind.com/article/louis-vuitton-segmentation-targeting-and-positihttps://ca.trustpilot.com/review/www.louisvuitton.com?sort=recency&stars=1oning.html

 

Acknowledgement

i thank everyone who agreed to be part of our project. I thank our parents for driving us. I thank my partner for helping me.